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Brand Thinking and Other Noble Pursuits, Debbie Millman
Description
Brand Thinking and Other Noble Pursuits, Debbie MillmanAn unprecedented and engaging look at the state of modern branding, with interviews with Malcolm Gladwell, Seth Godin, Tom Peters, Virginia Postel, Joe Duffy, Dori Turnstall and more! The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as
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Soulful and uproarious
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